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Company Details

Whereto Research Level 17, 31 Queens Street
Melbourne VIC, 3000 Australia

Phone: 61 3 8648 3418
Website: www.wheretoresearch.com.au
Contact: Fiona Hughes, Catherine Boekel
Email: info@wheretoresearch.com.au

Membership & Certifications

General Information

Who we are

Whereto is a completely independent and wholly Australian-owned, research based consultancy with a fresh and unfettered perspective. Collaborative and nimble, we apply scientific rigour, critical thinking and creative acuity to solve complex problems and provide sound strategic advice.

 Our social research team has enabled successful action on some of the nation’s biggest issues including: the future of work, service delivery reform/digital service delivery in disability, aged care, employment services and welfare amongst other services, energy and climate change, and citizen trust, innovation and new ways of working (i.e. Agile). Commercially, we work with some of Australia’s largest and most influential organisations to reaffirm, refresh or recast their brand’s offer to stay ever relevant and distinctive.


What makes us different? 

  • In everything we do, we push beyond the obvious and immediate to what’s at the heart, to deepen the insight and elevate the thinking.
  • Our unique mix of government and commercial work means Whereto is deeply embedded in Australian culture. We understand the full landscape of what matters from the impact of the big issues to what drives everyday choices. 


Areas of specialisation:

  • Brand and communications development and tracking
  • Advanced quantitative design and statistical modelling
  • Innovation
  • Human centred design
  • Behaviour change (behavioural economics)
  • Policy and program design and evaluation
  • Best practice co-research approach with diverse communities
  • Trauma-informed practice (sensitive topics and vulnerable and marginalised cohorts).

Research Society Members Dr. Vicki Arbes QPR, Catherine Boekel, Charles Coulton QPR, Fiona Hughes, Tom Martin, Billy Maulio, Angela Doyle, Dominic Yip, Cressida Gaukroger, Benita Tan, Annabel Richards

Key Personnel

Dr. Vicki Arbes (Director) PhD, MAPS, QPR, President and Fellow The Research Society 
Catherine Boekel (Partner) BA, and MA (Comms) 
Charles Coulton (Partner) B.Com/B.Sc., M.Sci, QPR
Fiona Hughes (Partner) B.Soc.Sci, Grad Dip Marketing



Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • Tourism & hospitality
  • Food and drink
  • Manufacturing
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Multivariate analysis
  • Choice modelling
  • Consultancy
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Desk research/market analysis
  • Employee/staff surveys
  • Product testing/new product development
  • Face to face interviewing
  • Group room facilities
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Telephone interviewing
  • Online interviewing

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