Quantum Market Research Back to Search Results

Company Details

Established 1969

Level 3, 650 Chapel Street
South Yarra VIC, 3141 Australia

Phone: 03 9289 9599
Website: www.qmr.com.au
Contact: Imogen Randell
Email: research@qmr.com.au

Membership & Certifications

General Information

Quantum is a boutique market research agency with a finger firmly on the pulse of ever-changing attitudes, behaviours and cultural trends across Australia. When you work with Quantum, we’ll take you on a journey that will ultimately inform you with rich insights, surprising answers, clear direction and a strong vision.

Working across multiple industries from agriculture to premium services to automotive to financial services to government to tourism to not-for-profit and so on, we cover both consumer and business to business audiences and all types of research methods (qualitative, quantitative, ethnography, cultural trends) using all available channels (online, telephone, face to face, mobile apps). All data is housed at Quantum on-shore, we have our own data and digital team who design our surveys and ensure data is of the highest quality. We are equipped with sophisticated software and have expertise in-house to design and deliver advanced analytics and ensure these are tailored to directly address any challenge.

We make it our mission to present our findings in an accessible and well-designed way so you can make considered commercial and strategic decisions. Our expertise extends to activation of research insights via workshops, customer immersion, journeys and strategic planning sessions.

Our evolution began in 1969 and today is stronger than ever. We have measured Australian cultural trends for over 20 years, via our proprietary approach, AustraliaSCAN (asking 2,000 Australians to complete our national survey).The only research of its kind in Australia is tailored to the very tricky task of measuring ‘culture’.

The combined results offer a long-term, in-depth, understanding of Australian society, what the established and emerging cultural trends are, and how they manifest in any given category. Our clients use it to get a better understanding of the ‘bigger picture’. We are available to present cultural trends in Australian and how we have been changing over the past 25 years.

Research Society Members Imogen Randell - CEO QPR, Richard Frost - Managing Partner QPR, Tom Leslie, Lucie Holliday QPR, Dr Sharon Morris QPR, Anita Ganguly QPR, Fiona Wong, Kim Taylor, Jacquie Norton QPR, Sara Amos, Miguel Martins QPR, Chris Brown

Key Personnel

Imogen Randell - CEO

Richard Frost - Managing Partner

Research Fields:
  • Advertising
  • Automotive
  • Agricultural
  • Communication & Information Technology
  • Finance & insurance services
  • Media
  • Tourism & hospitality
  • Building & Construction
  • Food and drink
  • Retail (excluding food & drink)
  • Social/opinion research
  • Telecommunications
  • FMCG
  • Health
  • Other utilities
  • Gaming
  • Wholesale/retail
Research Methods:
  • Analysis and interpretation
  • Mail surveys
  • Brand health
  • Market modelling / sales forecasting
  • Business to business research
  • Market segmentation
  • Children's research
  • Choice modelling
  • Mystery shopping
  • Consultancy
  • Non English speaking background
  • Continuous tracking
  • Corporate image / Corporate reputation
  • Packaging research
  • Customer satisfaction & loyalty studies
  • Data processing
  • Perceptual mapping
  • Desk research/market analysis
  • Pricing/promotions research
  • Employee/staff surveys
  • Product testing/new product development
  • Program evaluation
  • Face to face interviewing
  • Readership surveys
  • Feasibility studies
  • Service quality studies
  • Group/in depth analysis and interpretation
  • Group/in depth moderation
  • Syndicated studies
  • Group/in depth recruitment
  • Telephone interviewing
  • Internet usage studies
  • Website evaluation
  • Online interviewing
  • Web surveys

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