James Parker

Company: AMSRS

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Membership Type: Full Member

Member since: 2007-01-01

QPR Accredited

About James Parker

James Parker launched Jetty Research in 2006. Prior to this he had twenty years commercial experience in finance, research, media and management. Though most of his working life has been spent in news media, James has a long interest in market research as instigator, facilitator and user. As a former stockbroker and journalist with Australian Business he founded and co-ordinated for three years an annual survey of stockbroking researchers, while as managing director (Aust/NZ) of TNT Magazine (2001-2004) he turned that company's bi-annual quantitative survey of 1000 backpackers into the standard statistical reference for that industry among peak tourism bodies. As publisher of Men's Health and New Woman (1997-2001) he commissioned substantial qualitative research. He has participated in many focus groups, both as client and facilitator. James's unusual background in media, finance and research allows him to look at research projects solely from a client's perspective, ask the right questions, and to forgo the technical jargon so beloved of the industry in favour of language that is clear, simple and commercially useful. Jetty Research has built a blue-chip portfolio of clients for its quantitative research and community engagement services. These include a wide range of local councils and state government departments, major companies such as AGL and Community First Credit Union, and academic institutions such as the University of NSW and the University of Technology, Sydney. James holds a Bachelor of Economics from the University of Sydney, and a Graduate Certificate in Science (Applied Statistics) from Swinburne University of Technology. He is also a full member of the Australian Market and Social Research Society (AMSRS), and Qualified Professional Researcher (QPR). James's particular expertise is in questionnaire design. He has taken a number of specialised courses on this subject and, more recently, trained council staff on writing better survey questions.


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