Ron Bowd

Company: Strategy By Design

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Membership Type: Full Member

Member since: 2015-07-01

About Ron Bowd

◉ Branding Research ◉ Survey Research Multivariate Analysis ◉ Predictive Brand / Product / Service / Company / Political Party Preference Modelling ◉ NPS® / CX Predictive Driver Analysis (Logistic Regression) ◉ Brand Relative Strength and Competitive Advantage ◉ Latent Class Brand Preference Segmentation and Regression ◉ Brand Attribute Driver Analysis ◉ Brand Attribute Variable Cluster Analysis ◉ Shapley Value Regression ◉ Brand Image Mapping ◉ Correspondence Analysis, MDS, K-means ... Choice Modelling Projects ◉ QANTAS ◉ Toyota ◉ Lexus ◉ Foxtel ◉ GE ◉ NAB ◉ Bankwest ◉ Westpac ◉ Virgin Money ◉ ING ◉ AMEX ◉ AMP ◉ Australian Unity ◉ Colgate ◉ MARS ◉ Arnotts ◉ Kimberly-Clark ◉ Oral-B ◉ Pizza Hut ◉ McDonald's ◉ Virgin Mobile ◉ Optus ◉ Telstra ◉ Australia Post ◉ AAPT ◉ TransACT ◉ RAC ◉ Western Power ◉ National Rail ◉ Sydney Water ◉ Tourism Australia ◉ 2000 Sydney Olympics Event Pricing (6.7 million tickets, record revenue US$551M) ...

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