Sue Bell

Company: Susan Bell Research

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Membership Type: Fellow

Member since: 1982-06-01

QPR Accredited

About Sue Bell

I am a Fellow of the Research Society, and a current Board member. I believe in designing research that makes people's lives better. I am the developer of Sensemaking Research. Sensemaking is a framework for understanding how people behave when they are uncertain, or when their expectations and assumptions are not met. I am an experienced researcher in financial services, government policy, food and beverage, the Arts and not-for profits with clients ranging from large financial institutions to small community organisations. My research has been used by the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry and Treasury's Retirement Review My qualifications: BA (Hons) Linguistics and English Graduate Diploma in Psychology Marketing Diploma QPR accreditation Trained in plain language Trained in semiotics Currently studying anthropology I run the boutique research agency Susan Bell Research, based in Sydney


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