Erica van Lieven

Company: InSites Consulting

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Membership Type: Full Member

Member since: 2002-05-01

About Erica van Lieven

Erica has been a leader and innovator in the market research industry for over 20 years. She founded the award-winning, Sydney-based agency Direction First in 1997. Her expertise, training and commercial acumen underpinned the agency’s agility, future-focus and collaborative approach. Previously Erica worked for 15 years client-side in FMCG, across executive roles in marketing, innovation and business. Direction First joined forces with InSites Consulting in 2017, representing the first office in the Asia-Pacific region for the Belgian-founded company. A regular contributor to industry conferences, Erica is committed to the continuing evolution of market research services. Her views and expertise are frequently sought in the fields of insights, marketing, technology and the future of business. She is not only passionate about uncovering meaningful insights, but also activating insights; ensuring they live and breathe in an organisation. Since 2015, Erica has been on the global board of Women In Research (WIRe), a professional development organisation for women in market research, working across four continents. Erica also presently sits on the AMSRS editorial panel.


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