Madelyn

Madelyn Sands

Company: The Glass Elevator

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Membership Type: Full Member

Member since: 2017-07-01

About Madelyn Sands

I am an insatiable problem solver and unashamed sticky beak with a passion for taking a fresh approach. I believe in looking beyond the brief, getting to the guts of the challenge and working together with clients to drive real and meaningful change. With close to 20 yrs research and consulting experience gained within both large global research houses and boutique strategic consultancies, I know how to use research as a tool to drive winning business strategy. With a natural ability to look beyond the numbers and marry the 'what' with the 'why' I love nothing better than getting to the heart of business issues in order to develop and deliver powerful, outcome oriented research programs. With a passion for branding and innovation, and keen interest in blending the benefits of emerging research technology with more traditional methods, I thrive on working closely with clients to unlock the power of brands to build strong, meaningful consumer relationships. I believe strongly in asking the tough questions, thinking big, and working with my clients to get 'hands on' with the opportunities unlocked by research.

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