Hande Akman


Membership Type: Full Member

Member since: 2017-03-01

QPR Accredited

About Hande Akman

I am a QPR with about 20 years of experience. I have worked at global market research and media planning agencies in different countries. I manage ad hoc studies, particularly product and concept tests, large scale Usage and Attitude (U&A) and psychographic segmentation studies. I have experience in conducting boutique research projects address specific research problems. I have also managed longitudinal economic modelling, and brand health check studies for both local and multinational firms. I hold a Bachelor’s degree in Statistics from Ankara University, Master of Business Research, and a PhD in Marketing from The University of Adelaide. I am a published academic researcher, which provides me with an innovative and unique approach to data analysis and insight generation. I look for innovative ways to implement complex modelling in commercial research to address complex consumer behaviour. I am an expert in Structural Equation Modelling, and mediation / moderation analyses, particularly using SmartPLS. I am located in Adelaide, South Australia. Since 2016, I have involved in research related to local councils, older Australians, credit union members. My most recent interest is using Service-Dominant Logic in User Experience and Customer Journey contexts. I am a casual Marketing Management lecturer at the University of Adelaide. I am essentially a quantitative commercial researcher. I have first-hand experience to respect and acknowledge the value and importance of qualitative and academic research. I have first-hand experience to understand the needs and expectations of a research provider and research buyer. I find it amusing when a researcher makes negative comments about any type of research or researcher.


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