Sam Yee

Company: Australian Football League (AFL)

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Membership Type: Full Member

Member since: 2016-07-01

About Sam Yee

Over 15 years' experience in providing insights and value for strategy development and planning, digital product performance and marketing, benchmarking and corporate reporting, media sales and commercial revenue. Specific industry experience and interest in sport, entertainment and digital and broadcast media both in the UK and Australia. Major capabilities built over this time include leadership and management, strategy formulation and planning, and a clear strength in analytics, data and research insights in a commercial environment. Strong marketing, sponsorship, digital product/publishing and commercial/sales background working more recently with technology and BI/Data Warehouse teams to set up data inputs and extract valued analysis.

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