Ben Grill

Company: The Insights Grill

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Membership Type: Full Member

Member since: 2021-06-01

About Ben Grill

Founder of The Insights Grill: Insights, Ideas & Innovation Served Daily. The Insights Grill is a brand strategy and insights consultancy designed to help companies by providing CX insights, ideas and innovation through the holy grail of "faster, better, cheaper" (yes it can be done.). The Insights Grill mission is to help brands ignite their difference: A difference from competitors that makes a meaningful difference in your consumers' lives. We easily plug into agencies (research, media, creative, branding, digital) to help you conduct research for your clients, or work directly with client-side marketers and CX professionals. We provide brand strategy and insights for many of Australia's most innovative media companies, as well as a mix of FMCG (alcohol, beauty), Government, Home Improvement, Travel/Tourism, Arts and B2B brands/associations. Specialties: SKILLS: Brand strategy, new product ideation and innovation, customer journey mapping, media measurement, comms testing, most market research methodologies (surveys, focus groups, in-home ethnographies, website usability testing, segmentations, video diaries, and so much more). Lately our best clients are moving into design thinking process and workshops, consumer co-creation workshops, in-home product testing, and research video editing for insight storytelling purposes. We like to say we specialise in "creative quant and rigorous qual." Asking questions in a fresh way is key to obtaining new insights. A particular focus right now is using artificial intelligence for text mining, and ensuring behavioural economics/heuristics are applied to every project. MEDIA CHANNELS/GENRES WE HAVE DEEP EXPERIENCE IN: Digital (including social media, display, video, mobile), OOH, radio, interactive TV, magazines, newspapers, in-store experience and events.


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