Leanne

Leanne White

Company: Insightfully

Membership Type: Full Member

Member since: 2011-12-01

QPR Accredited

About Leanne White

Leanne is a highly respected market and social research professional, and principal of Insightfully Pty Ltd. Leanne has a track record of helping high-profile clients win election campaigns, manage regulatory change and change stakeholder behaviour. Leanne is trusted by some of Australia's most senior decision makers to provide high-quality, accurate insights. Her direct-brief clients have included prime ministers, state premiers, CEOs, board members and corporate affairs professionals. At Insightfully, Leanne (QPR, AMSRS) transforms insights into actionable communications and strategies. Her qualitative focus groups and depth interviews go beyond telling her clients what stakeholders think to uncovering messages and strategies that will really make a difference. Her quantitative surveys and polling deliver the numbers to formulate strategies, messages and creatives that really work. Originally a trained journalist, Leanne has parlayed her skills as a communicator into a career as a trusted social and opinion researcher. Her understanding of political and social context is crucial to uncovering the insights needed to help clients plan and communicate most effectively to solve their issues. Leanne has helped solve issues for clients across a wide range of sectors including: - mining & resources - public affairs & policy development - higher education - property - transport & infrastructure - high-risk products - political campaigns - financial services - health & pharmaceutical

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