Webinar: Sensemaking: understanding why people do what they do

18th Jun 20


We seem to hear the word ‘sensemaking’ more and more lately, but what does it mean? Its most obvious definition is that it is about ‘making sense’. However, there is much more to it than that. In this webinar, Sue Bell will describe four different sensemaking models drawn from anthropology, design thinking, organisational change and her own work using sensemaking to understand why and how people do what they do.


1. To differentiate between different uses of the term sensemaking

2. To explain what triggers sensemaking and how it is different from decision-making

3. To describe the sensemaking process

Learning Outcomes

In this webinar you will learn to:

1. Recognise the four different roles that sensemaking can play in research

2. Learn what to look for to identify when research participants are using sensemaking

3. Identify the type of project that suits a sensemaking approach

Speaker: Sue Bell

Sue Bell became interested in sensemaking back in 2016 and has been exploring ways to apply its insights ever since then. She and Suzanne Burdon presented a paper on sensemaking at the AMSRS Melbourne conference in 2018. Sue is one of four invited speakers at the QRCA Future of Qual digital conference to be held on May 28th where she will be speaking about sensemaking. She will also be presenting at the Singapore-based Qual360 Conference in September.

Sue is a Fellow of the Research Society and a member of the Board of Directors. She runs the boutique micro agency Susan Bell Research. Her clients include state and federal government agencies, financial services organisations and not-for-profits.

Event information

Date: 18th Jun 20

Start Time:
NSW | ACT | VIC | TAS: 4.00pm-5.00pm
QLD: 4.00pm-5.00pm
SA: 3.30-4.30pm
NT: 3.30pm-4.30pm
WA: 2.00pm-3.00pm

Arrival Time:
5 mins before start time - please make sure you have downloaded the program and be ready to start.

your PC

QPR Points: 10


Non-member Price: AU $ 120

Your Price: AU $ 120.00


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Registrations Open: 18th May 20 12:00 AM

Registrations Close: 19th Jun 20 5:00 PM