Webinar: Conducting research for SMEs

24th Jun 19


Small enterprises (SMEs) can be defined as businesses with less than 50 employees. SMEs account for the vast majority of businesses.

Research with SMEs has its unique challenges. This can include lack of knowledge from infrequent research and small research budgets. The challenge for research providers is to find smart ways of offering value for money though actionable insights.


This webinar provides a blueprint for how to successfully conduct research for small businesses. This includes how to:

  • Understand niche sectors and audiences
  • Overcome small budgets and justify the ROI from research
  • Managing a lack of appreciation of the value that research can offer.
  • Convey the braider business objectives that research can satisfy

Learning Outcomes:

At the completion of this webinar, participants will be better equipped to:

  • Pitch research to SMES
  • Gaining support from critical stakeholders within SMES for conducting research
  • Delivering actionable research for ongoing client engagement

How to position researchers as a trusted consultant to SMEs

Speaker(s): Alex Holmes & Alex Wilman , UK

Laura Craig, Co-founder of CRIS Research, Canada

Alex Holmes

NorthStar UK is a research agency dedicated to breaking the mould and finding unconventional answers.

Over the past eight years, Alex Holmes he has worked on a wide variety of projects for a number of different brands and is now a Director at NorthStar UK.

Alex Wilman

Alex Wilman is an Associate Director at NorthStar UK and has over 6 years’ experience, primarily in ad-hoc quant research.

Event information:

Event Format: Webinar
Date: Monday 24 June, 2019
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPR Points: 5
Time | Zones: Time: Please note following time – based on your location’s time zone​
4:00pm - 5:00pm NSW | ACT | VIC |TAS | QLD
3:30pm - 4:30pm SA | NT
2:00pm - 3:00pm WA

Event information

Date: 24th Jun 19

Start Time:

your PC

Member Price: AU $ 88.00

Non-member Price: AU $ 120

Your Price: AU $ 120.00


  • Event date has passed
  • Registrations are closed

Registrations Open: 22nd Apr 19 12:00 AM

Registrations Close: 24th Jun 19 5:00 PM