Online Course 2022 - Finding and communicating the story in the data

Applying a framework to extract useful solutions from

complex information

People today have lots of data and relatively little time. Unless you are an intuitive genius, what you need is a system that allows you to scope the project, extract the findings, craft and communicate the story. This is what this workshop sets out to share with you.

In three two-hour sessions, Ray will share a framework and a set of tools to help you confidently and reliably work with a variety of information sets to find and communicate useful solutions.


After completing this training you will be better able to:

  • Define the problem you are answering
  • Assess and organize the available evidence
  • Use the business lens to find the main story
  • Apply tools to make the patterns in the data more visible
  • Create the story from the findings
  • Communicate the story to create action

Who should attend?

If you work with data and you need to find and communicate useful stories from the data, then this is the workshop for you.

Program Overview

  • Session 1 – Scoping the problem, organizing the data
  • Session 2 – Tools for extracting the key findings
  • Session 3 – Crafting and communicating the story


Ray Poynter - CRO, Potentiate, UK

Ray is the Chief Research Officer at Potentiate, co-founder of NewMR, a Fellow of the MRS (UK), and a well-known writer, workshop leader and conference keynote speaker.

Ray has spent the last 40 years working at the intersection of research, technology and methodology. He has held director-level positions with a range of companies including Millward Brown, Vision Critical, Virtual Surveys, Intelliquest and The Research Business.

Event information

23rd Sep 22 3:00 PM to 5:00 PM
27th Sep 22 3:00 PM to 5:00 PM
30th Sep 22 3:00 PM to 5:00 PM

Start Time:
NSW | ACT | VIC | TAS: 3:00 pm -  5:00 pm
QLD: 3:00 pm -  5:00 pm
SA: 2:30 pm -  4:30 pm
NT: 2:30 pm -  4:30 pm
WA: 1:00 pm -  3:00 pm

Arrival Time:
10 mins before start time.

your device online

QPR Points: 50

Member Price: $550.00

Non-member Price: AU $ 880

Your Price: AU $ 880.00

Are you logged in to show your membership price?
Need some help? 


Registrations Open: 20th Jun 22 12:00 AM

Registrations Close: 23rd Sep 22 3:00 PM