Demystifying UX and CX for Market Researchers

Introduction

This course covers the core principles underpinning CX and UX research. It will provide methodologies, tools and examples for progressing your skills in both UX and CX research.

Session 1

Intro to UX: core principles; role of research / user empathy

UX research methods: overview of different techniques

UX research tools: examples and how to apply these tools

Session 2

Intro to CX: background, evolution, how organised

CX data sources and research methods

CX platforms and tools: examples and how to apply these tools

Learning outcomes

By the end of this online Masterclass, you should be able to:

Demonstrate greater expertise in the application of UX and CX tools
Discern which UX and CX tools to use when faced with complex challenges
Provide your clients with broader consulting advice in relation to their UX and CX metrics

Mike Stevens

Mike is a leading advisor, writer and speaker on the intersection of technology and research.
He has over 20 years’ research experience with research, software and consulting firms including Vision Critical, where he led the EMEA region, and Kantar, where he managed regional business units and global accounts.