Client Networking Group: Conscious Consumerism amongst Australians in 2022

This event is open to all CNG members

Conscious Consumerism amongst Australians in 2022

There is widespread intention amongst Australians to be more sustainable, BUT there is a big gap between these intentions and how people behave/spend their money.

Research by Sprout Strategy in 2022 has quantified the SAY-DO gap around a number of issues falling under the umbrella of sustainability, such as recycling, being environmentally responsible, supporting local, and simplification, to name a few.

In this 45-minute presentation of quant and qual research, we share what we have learned and how we address quantifying the SAY-DO gap with implicit and response speed measurement techniques. You will learn how many Australians are eco-active and eco-inactive in their behaviours vs how many are stuck in the gap (aka Gap Dwellers), plus some behavioural nudge ideas to bridge the gap.

The need for researchers to decode the SAY-DO gap goes beyond this topic. In this presentation, we also demonstrate new methods to predict more accurately and quantify behaviours where traditional methods fall short.

Elisa Adams
Co-Founder at Sprout and FutureEQ, BBus, QPR, AICD, Cert Mngt Excellence (HBR)

Elisa is the CEO and founder of Sprout Strategy. She has been at the forefront of understanding human behaviours and using this knowledge to drive business growth for Australasian organisations for the past 30 years.

Elisa is a skilled researcher and strategist, plus has been a leader in applied behavioural science for over 10 years. She has recently completed study into behavioural economics at Harvard Business School. Her most recent work into Conscious Consumerism has been chosen as one of only 20 case studies from around the globe to be published in the 2022 World Neuromarketing Yearbook

Feel free to connect or send me a message on Linkedin

Who is Sprout Strategy?
Sprout is a vibrant and leading insights and strategy consultancy. We deliver strategies and solutions by combining insights with behavioural science.
Understanding the human story is at our heart. We use our craft to define and unlock breakthrough strategies and actions. We collaborate with our clients, developing and bringing the human story into their business in ways that are easy to understand and action. We are curious individuals who answer the ‘why’ while working hand-in-hand with best-practice technology solutions.

Sprout’s client-centred approach to working means we can move seamlessly from fullservice offerings to ad-hoc projects and task delivery. We work with our clients as business partners, continually adding value and contributing to growth.

We are best known for helping our clients:
• See the Future
• Grow their brands and experiences
• Drive behavioural change

Event information

Date: 12th Jul 22

Start Time:
NSW | ACT | VIC | TAS: 12:00 pm - 1:00 pm
QLD: 12:00 pm - 1:00 pm
SA: 11:30 am - 12:30 pm
NT: 11:30 am - 12:30 pm
WA: 10:00 am - 11:00 am

Arrival Time:
10 mins before start time.

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QPR Points: 10


Price: Free

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Registrations Open: 13th Jun 22 12:00 AM

Registrations Close: 19th Jul 22 2:00 PM