Power your Potential: The Research Society announces new Mentoring program

Australia’s peak body for research, insights and analytics, The Research Society is pleased to announce the launch of their new formal Mentoring Program.

This is a new opportunity for research professionals to increase their skills and confidence to become business and industry leaders. Successful mentees will collaborate with more senior practitioners and draw on their skills and experience to power their own potential through facilitated training and purpose-matched and supported partnerships.

The Mentoring Program is an important part of professional development for employees. It gives more senior researchers the opportunity to assist less experienced researchers to build confidence, sharpen their career focus, develop leadership capacity and increase overall job engagement and satisfaction.

Partnering with The Art of Mentoring, The Research Society’s Mentor Program will deliver Members a customised online mentoring program platform with customised applications and matching criteria to deliver the best outcomes for both mentors and mentees. The Mentoring Program runs for eight months commencing in July 2020. Applications for both mentees and mentors open on 1 June 2020.

We are excited to be launching our inaugural 8-month mentoring program with some high-profile industry leaders from a broad range of disciplines. Other mentors are welcome to apply to participate in the program.

Meet some of our Mentors

Expert in Design Thinking - John Ravitch, ANZ
Expert in Service Design and UX - Tristan Cooke, NAB
Expert in Applied CX and Business Growth - David Morgan, MacMORGAN
Expert in CX and Client-side Leadership - Simon Edwards, ANZ
Expert in Advanced Quant - Victoria Hodgson, The Clever Stuff
Expert in Advanced Qual - Ellen Baron, Ruby Cha Cha
Expert in Business Leadership - Peter Harris, Potentiate
Expert in Innovation - Lyndall Spooner, Fifth Dimension
Expert in Creative Development Research, Building Businesses - Jem Wallis, Voxpopme
Expert in Evaluation and Social Research - Duncan Rintoul, Rooftop Social

John Ravitch, ANZ


Over the past 15 years, John has been a founding partner at IDEO, most recently within the Design for Change studio - focused on helping leaders transform their organizations’ cultures and businesses in pursuit of innovation, adaptability and positive impact. His skill is in bringing design thinking into client organizations to make their products, services, and organizational cultures more future-fit. Currently, he is at ANZ Bank in Melbourne, Australia building their customer-centred capability to support a range of strategic objectives around digital transformation.

Tristan Cooke, NAB

Tristan Cooke is dedicated to making new things that deserve to exist, through insight driven research. Sometimes he succeeds.

This can come under a few banners; namely service designer, product owner, design researcher, community organiser and lecturer.

Starting out as an Occupational Therapist, he moved into human factors engineer for his early career. He completed a PhD in using qualitative research to facilitate re-design of mining equipment (yes, big trucks). He then switched domains, and has spent most of the last decade working on banking.

These days his main gig is leading a cross corporate partnership between NAB and REA. He also runs a design conference (SDNOW), lectures in design research and service design at RMIT and advises the occasional start-up.

David Morgan, MacMORGAN

Made in Scotland a long time ago, David has spent his entire career seeking professional roles that have allowed him to escape the miserable Scottish rain and live in cities which have included; Istanbul, Newcastle, Sydney, Melbourne, Los Angeles, Princeton, New York, Singapore, and back to Sydney again.

David is one of the world’s most experienced marketing professionals, with an extraordinary career leading marketing for some of the world’s largest and most influential companies including; Procter & Gamble, Citibank, Samsung, HBOS, Standard Chartered Bank and Nestle.

David is now Principal at MacMORGAN, an international marketing consulting group which supports customer driven business growth - through consulting and capability development - for organisations transforming to customer experience based business models. MacMORGAN clients include; Suncorp, Johnson & Johnson, Lego, Health World, Mars, Canon, Macquarie University, Seven West Media, Tabcorp, Westpac, Sanitarium, Tourism Australia, PwC, Parmalat, Aspen Pharmaceuticals, Optus, OMD, Pernod Ricard, ANZ, amongst many others.

David is also Chairman of Shopper Media Group, Australia’s fastest growing and fully digital outdoor media company, and has various Board management experience for:

  • Australian Association of National Advertisers (AANA)
  • Simplot
  • Fonterra
  • Pacific Equity Partners
  • Red Elephant Group

As a business thought leader, David has presented in academic institutions, for global industry conferences, by corporate invitation, and is a regular invitee to judge on local and global industry awards (AME, Mumbrella, AANA, CMO50). David has also been a founding ambassador for The Marketing Academy in Australia.

In his spare time, David is wholly at the demand of his two daughters; a 13 year old American one and an 10 year old Australian one, and he regularly pops over to Hollywood to audition for the role of James Bond - but hasn't been successful yet.

Simon Edwards, ANZ

Simon is the Research & Insights Lead for ANZ Bank. In this role, Simon leads the Research practice area for the bank covering areas such as Brand & Communications, Customer experience, Design Research and Market Intelligence. Simon’s brief at ANZ has been to lead a holistic research approach that takes into account long established research practices combined with Design Research practices to provide the comprehensive evidence bases required for innovation and transformation. Simon is particular interested in new proposition development and service design. Simon has been working in financial services for 13 years, having lead the Insights Function at the Commonwealth bank and the Insights & Analytics function at Bankwest. Prior to client side roles, Simon has worked for market research companies such as ACNielsen in Media and Evalue working on customer experience programs. Simon first commenced his career in quantitative roles as a statistician. Simon has an MBA from Macquarie University, a Social Science Degree from UNSW and serves on the Board of The Research Society.

Dr Victoria Hodgson, The Clever Stuff

Victoria has a strong analytical marketing background with over 20+ years experience designing complex quantitative research studies. She holds a Bachelor of Economics, Master of Marketing Management and a PhD in Marketing entitled ‘Linking Marketing to Shareholder Value’. Various advanced quantitative techniques were applied in her PhD including structural equation modelling, time series and econometrics. In conjunction with her post graduate studies Victoria lectured in Introduction to Marketing, Market Research and Advertising Communications.

Victoria has worked in senior roles at OMD running the econometric modelling division and at The Leading Edge in their advanced quantitative division. Victoria started The Clever Stuff research and analytics with Eric Brat in 2007.

Victoria specialises in advanced quantitative analysis in the areas marketing ROI, advertising effectiveness, segmentation, customer analytics, pricing, NPD, forecasting and customer service/satisfaction. Applying quantitative methodologies including choice modelling, conjoint analysis, latent class analysis, structural equation modelling, econometric modelling, cluster analysis, SIMALTO, regression, factor analysis, correspondence analysis amongst other advanced quantitative techniques. Victoria has extensive experience in segmentation including needs, occasions, attitudes, behavioural and multi-faceted approaches. Victoria is passionate about advanced quantitative analysis, building decision models and informing decision making.

Victoria has worked for clients in industries including Banking and Finance, Energy, Telecommunications, FMCG, Media, Airlines, Retail, Fast Food, Automotive, Tourism, Transport and Health Care.

Ellen Baron, Ruby Cha Cha

Ellen is the founder of Ruby Cha Cha. The business was launched as a small boutique agency in 2008 during the GFC but managed to stay the course and deliver to the promise of high end strategy and business insight. The business has been listed in publications such as BRW Fast 100 for 3 years running, as well Anthill’s innovative company awards and is highly sought after by blue chip companies globally for insight, strategy and how to market to the 50+ audience.

Ellen has been helping businesses build consumer-led, market-informed strategy for over 30 years. She is a skilled Qualitative moderator – a passion that was ignited studying a PhD on gambling and alcohol addiction using behavioural studies with poker machine players way back in the 20th Century.

She also led the way introducing techniques such as the use of commercial ethnography, semiotics and online qualitative research well ahead of the market. She has trained numerous researchers over the years in qualitative research and strategy and her industry experience spans healthcare, consumer goods, government, and B2B.


  • BA Psych (Hons 1)
  • PhD (study) Nexus of alcohol and gambling
  • Post Grad Dip Marketing and Business Management
  • MAICD Company Directors

Peter Harris, Potentiate

QPR, Fellow of The Research Society

Peter is the Executive Vice President and Managing Director, Asia Pacific, Potentiate. Peter helps brands build authentic customer relationships through technology. Pioneering customer intelligence since 2010, Peter Harris has led Vision Critical Asia Pacific to become the largest customer intelligence software provider, supporting over 140 customer-led brands, in Asia Pacific such as Telstra, Westpac and Qantas. With deep roots in research and strategy, Peter has championed the future of research and technology across his leadership roles at prominent research organisations, including The Research Society, APRC and GRBN. Peter is an active Fellow of both the Australia Marketing Institute and Australian Market and Social Research Society. B.Comm, Qualified Professional Researcher (QPR), FAMSRS, FAMI.

Lyndall Spooner, Managing Director, Fifth Dimension

B.Sc., M.Com., QPR

Lyndall has over 25 years’ experience in management consulting, marketing consulting and market research. Lyndall founded Fifth Dimension (5D) in 2006, a research-based consultancy that has grown to become one of Australia’s largest and highly respected independent research agencies.

Prior to starting 5D Lyndall was a Senior Consultant at Invetech, one of Australia’s most successful technology commercialisation companies.

Drawing upon her background at Invetech, and working with progressive companies such as Microsoft, Lyndall has built an agency that thrives on innovation through the collaboration of different mind sets and technical capabilities. Many of 5D’s approaches in CX measurement are considered world leading.

Lyndall is passionate about the advancement of critical thinking, scientific and technical capabilities of the research industry. She has been a member of the The Research Society since 2006, a Qualified Professional Researcher (QPR) since 2010, she has presented award winning papers as numerous conferences and was voted onto the TRS board in 2018.

Jem Wallis, Voxpopme

VP, APJ Voxpopme

Jem has spent 35 years in research and strategy working in the UK, Australia, US and Brazil. He has founded and run four businesses: Kaleidoscope (GalKal), Heartbeat (social trends), Cat.Dog (research and creative development agency) and Vivid (qual research specialists).

He is currently leading Voxpopme's growth across Asia-Pacific and is at the forefront of video research technology.

Active in ESOMAR and AMSRS he has won best paper awards at conferences run by both (ESOMAR in 2006 and AMSRS in 2008 and 2010); he chaired the ESOMAR Global Qualitative Conference in Athens in 2007. He won the Research Industry Council of Australia Effectiveness Award in 2016 for Creative Strategy for all the qualitative development work on CommBank CAN.

He has worked with major clients across all industry sectors including Colgate, Unilever, Kellogg’s, Nestle, Telstra, CommBank, IAG, Google, TAFE, NSW Dept of Health, Pedigree Petfoods, Diageo, Lion-Nathan, Merck, Bristol-Myers, Movember and The Garvan Institute.

Jem is seen as an innovator in the research industry with a philosophy to challenge and disrupt the norm in research to provide more powerful connections between brands and people.

He has trained and developed many young researchers and graduates in his various companies, many of whom have progressed to become leading figures in the research industry in their own right.

Jem has an honours degree in psychology from Nottingham University in the UK.

Duncan Rintoul, Rooftop Social

Duncan Rintoul is a social researcher and evaluator. He runs a small consulting practice called Rooftop Social.

He has previously worked in government (NSW Department of Education), a large consulting firm (Urbis) and academia (University of Wollongong).

He has a PhD in questionnaire design, looking at the impact of visual and animated response formats on data quality in web surveys (University of Wollongong).

He teaches short courses in evaluation and research methods for a range of government and NGO audiences. For example, see this online course in evaluation he is teaching with a colleague from UTS.

He has served on the Board of the Australian Evaluation Society (AES) from 2012-16 and has lost count of how many times he has been on the conference committee for the Research Society.

To Apply and for more information visit the Mentoring Program Website