The Research Society is the professional association for the market research and insights industry in Australia. We proudly represent the best of our industry.

Driven by outstanding industry talent, we connect, support and develop research and insights professionals throughout their career and inspire businesses with the thought leadership, expertise and trusted insights services they need to succeed.

The Research Society is committed to upholding the highest standards of reliable, best practice insights that positively impact organisations and the world we live in. At the Research Society we believe in the power of coming together as a community to ensure our members are equipped to excel, personally and professionally, and to drive an innovative future.

Our promise to you

Who are the people of The Research Society?

Our Members

The Research Society's unique member base is made up of over 2000 individual professional members and 135 partner organisations, the largest in Australia.

Our members represent a wide range of professions and expertise:
  • Market, social and opinion researchers
  • CX, UX, design and service research professionals
  • Data analysts and experts
  • Insights professionals
  • Evaluation specialists
  • Operations experts
  • Respondent access panel providers
  • Interviewers- CATI, CAWI
  • Recruitment specialists
  • Students, Graduates and Academics
  • Marketers and Brand Strategists
  • Anyone interested in the research and insights industry

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Our Board

Tiina Raikko

Tiina Raikko
President

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Tiina has spent over 27 years with blue chip organisations on both the agency and client side of research. She spent over 10 years in client service, most of that time with Yann Campbell Hoare Wheeler/Millward Brown, working across the government, consumer goods and services sectors. In 2003 she moved to Unilever where she was Director of Consumer Insight and Marketing Operations for Australasia before launching her own consultancy, Fuel, in 2009. Tiina has been a member of The Research Society since 1992, has spent many years on the conference committee - 2017 as co-chair, judged REAs and chaired RICA’s Client Advisory Board for 4 years. Tiina joined The Research Society Board in 2017 with the aim to work toward a successful merger with AMSRO. She is also keen to work with the Board to optimise value for members with a particular interest in building client and young researcher engagement with the society.

Simon Edwards

Simon Edwards
Vice-President

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Simon is the Research & Insights Lead for ANZ Bank. In this role, Simon leads the Research practice area for the bank covering areas such as Brand & Communications, Customer experience, Design Research and Market Intelligence. Simon’s brief at ANZ has been to lead a holistic research approach that takes into account long established research practices combined with Design Research practices to provide the comprehensive evidence bases required for innovation and transformation. Simon is particular interested in new proposition development and service design. Simon has been working in financial services for 13 years, having lead the Insights Function at the Commonwealth bank and the Insights & Analytics function at Bankwest. Prior to client side roles, Simon has worked for market research companies such as ACNielsen in Media and Evalue working on customer experience programs. Simon first commenced his career in quantitative roles as a statistician. Simon has an MBA from Macquarie University, a Social Science Degree from UNSW and serves on the Board of The Research Society.

Ellen Baron

Ellen Baron
Board Director

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Ellen is the Founding Director and CEO of Ruby Cha Cha (established in 2008) and has built a 30+ year career innovating qualitative research in Australia in both academic and corporate landscapes. She led the way in innovative Qual methodologies, online and offline and introduced and commercialised Ethnography and Semiotics in the 20th Century! Training and development is a passion which she shares by offering training and mentoring through the Research Society and has trained many, many people in great strategic qual over the years. Working across many different forms of research (qual and quant) and across many different verticals from FMCG to B2B, local Government and Healthcare, she has been called on to advise boards, executive committees and CEOs in blue chip corporates and professional entities. She also works with emerging fintechs and biotechs and start-ups providing sage marketing and research advice. Ellen is a member of ESOMAR and has spoken at many international and local conferences on Market Research including Congress in Athens, Istanbul, London, Amsterdam and iiex in Austin, Texas to name a few. She is called on to speak on behalf of clients at such places as Stakeholder Engagement Conferences, Nutritionist Conferences and the ASTRAs. She is currently a member of Women on Boards and is passionate about helping women succeed and close the gap. She has completed courses at AICD (Australian Institute of Company Directors) including a refresher course in 2018. Formerly, she founded the Postgraduate Association of Western Sydney in 1992 and was the student representative on 5 boards at UWS Macarthur.


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Penny Burke
Board Director

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Penny has been in the research industry for over 30 years working across a number of roles, commencing as a strategy planner in advertising research, and then creating and building Essence communications for 16 years. Penny has always loved and advocated for the industry and TRS, including attending a huge number of industry events, and co-chairing the 2018 (then, AMSRS) Conference. Penny was also a very active member of the IRG Grapevine with Essence, including contributing solidly to a range of professional development sessions for IRG members that started during COVID lockdowns. On July 1 2021 Essence merged with Whereto Research, and Penny took on the role of Joint Managing Director. Penny is already an experienced Board Member, currently sitting on the Boards of Kennards Hire, a privately owned tool hire company, Australian Communities Foundation, a structured donation foundation, and Dennis Family Homes. This Board experience – together with her long term and close involvement with our industry in a number of guises, from conference co-chair, to independent consultants and now, a deeply accomplished Australian owned agency – means she see lots of opportunities to make a significant contribution to The Research Society, and she is really excited about continuing to make our industry a highly desirable one for the future. Penny is also one of those self-confessed annoying people who likes to do lots of things ONCE. So Penny has run one marathon, bungy jumped once, jumped out of a plane at 10,000 feet once, sung the Hallelujah Chorus at Carols by Candlelight at the Sidney Myer Music Bowl once, and written one book. And so far, has been married just once.

Elyssia Clarke

Elyssia Clark
Board Director

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Elyssia has extensive experience in customer experience strategy, human centered design, service design, research (data analytics, quantitative/qualitative techniques) and marketing, coupled with a deep understanding of financial services and technology sectors. An experienced leader, Elyssia is keen to drive organisational change that delivers commercial results and improves the lives of employees and customers. Elyssia has worked both locally and internationally with notable agencies including the Wallis Consulting Group, Kantar and DBM Consultants, before building and leading the Insights & Analytics team at Mercer. As a Principal, Elyssia held senior leadership roles in Marketing and Customer Experience, before joining SEEK to head up the Customer Insights & Strategy team. Elyssia has been a member of the Victorian Division Committee (Higher Education and Buyer sub-committees), regular contributor to the Research News, and delivered training in research buying. With our Strategic Partner Ashton Media, Elyssia is a Co-Chair of the CX Collective, Customer Insights Symposium Advisory board member, judge of the annual Insights Award category and regular presenter. Elyssia holds a Masters in Strategic Marketing (with Distinction), a Postgraduate diploma in Applied Science (Social Statistics) and a Bachelor of Arts (Psychology and Media).

Peter Harris

Peter Harris
Board Director

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QPR, Fellow of The Research Society
Peter is the Chief Researh Officer at Advantage Group International. He helps brands build authentic customer relationships through balancing the human touch with technology. With deep roots in research, marketing and strategy, Peter has been pioneering customer intelligence on the Agency side since 2000, guiding and growing organisations such as Potentiate (Globally), Vision Critical Asia Pacific and Colmar Brunton and supporting hundreds of customer-led brands, globally including Telstra, Adobe and Cathay Pacific. Peter has championed the future of research and technology across his leadership roles at prominent Aussie and Global trade organisations, including TRS, APRC and GRBN. Peter is a Fellow of both the Australia Marketing Institute and The Research Society.

Lyndall Spooner

Lyndall Spooner
Board Director

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B.Sc., M.Com., QPR
Like many people I fell into market research more than twenty years ago. It wasn’t a conscious career choice, but it has become my only career choice and I’m very thankful for the serendipitous introduction. I started as a researcher within business and technology consulting firms before taking a role with a market research company in 2000, and then starting Fifth Dimension in 2006.Over that time our industry has changed dramatically – not just from advances in technology, but to a fragmentation of research into several sub-industries that today often have a higher profile than market research. I am very passionate about our industry and I would like the opportunity to use my knowledge of consulting and technology, my networks, my research experience and passion for innovation and disruption, to drive a stronger profile for market research and regard for the skills and integrity of a market researcher. I believe we can push the boundaries of what everyone from university students to C-suite, and most importantly market researchers, believe that market research can deliver in terms of value.

Angus Hunter

Angus Hunter
Company Secretary

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CEO, The Research Society
Angus Hunter has over 20 years operational and marketing leadership experience driving business growth. He has held leadership roles in both the public and private sector within the education, professional services, digital technology and entertainment industries. Angus commenced his career in advertising before moving client-side in product development, marketing and general management roles. Prior to joining The Research Society, he worked on the NSW Department of Education’s Schools Digital Strategy, a 7 year program to uplift digital equity and capability across NSW Public Schools. Angus has been a buyer and consumer of many forms of research throughout his career and is a passionate advocate for bringing the voice of the customer into not only product and service development but also into business strategy.

The Research Society National Office Team

Angus Hunter

Chief Executive Officer
Angus Hunter

+61 2 9566 3100
angus@researchsociety.com.au

Leslea Clements

Events and Conferences
Leslea Clements

Events & Operations Manager
+61 2 9566 3100
leslea@researchsociety.com.au

Julie Regan

QPR Accreditation
Julie Regan

QPR Manager
+61 2 9566 3100
julie@researchsociety.com.au

Sue York

Training
Sue York

Training Manager
+61 2 9566 3100
sue@researchsociety.com.au

Jane Gregory

Training
Karla Cerron

Training Support Assistant
+61 2 9566 3100
karla@researchsociety.com.au

Jane Gregory

Marketing
Marilia Maurano

Marketing and Communications Manager
+61 2 9566 3100
marilia@researchsociety.com.au

Jane Gregory

Professional Standards
Jane Gregory

Professional Standards Officer, Fellow of The Research Society
PSO@researchsociety.com.au

Louise Jones

Accounts
Louise Jones

Finance Officer
+61 2 9566 3100
louise@researchsociety.com.au

Why membership matters

Membership of The Research Society can make a difference to you, your career and your business. Find out some of the top reasons to join and what current members value the most.

Industry partners

The Research Society is committed to connecting you to the global research community as well as the wider marketing community, with an aim to provide further resources and networks that drive a well-rounded, inspired future for you and your business.

These include:

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The history of The Research Society

Formerly the Australian Market and Social Research Society (AMSRS), the organisation has been Australia's most trusted research Society since 1955. For over 65 years The Research Society has self-regulated its research professionals effectively by members adhering to the Code of Professional Behaviour that aligns with Australian Privacy requirements. The Code is intended to foster public confidence and to demonstrate practitioners' recognition of their ethical and professional responsibilities when carrying out research.

Governance

Constitution and Regulations

The Research Society Annual Report
Download The Research Society Annual Report 2019-20

The Research Society Constitution
Download The Research Society Constitution

The Research Society Regulations
Download The Research Society Regulations - available to members only

24 June 2021: Member Notice - Change of Auditor. Download Announcement Letter Here

National AGM 2021

The National AGM 2021 will be held at 4pm (ESDT) on Wednesday 24th November 2021, via live online streaming.

Please click on the links below to download the relevant documentation for the National AGM.

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